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Ideas, guides and news about web design, SEO and automation.

Server room with organized cables connecting business data systems
Tips

How to prepare your business data for an AI agent

An AI agent is only as useful as the data it receives. Before implementing one, there are five steps to audit, structure, and connect your data. Here they are, with a concrete example.

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Abstract illustration of digital neural networks and connected data flows, representing the idea of connected AI through the MCP protocol
NewsTips

What is an MCP server and why it shifts AI integrations

An MCP server is an open standard for connecting AI agents to a company's data and tools. Knowing what it is and what it changes shapes how you plan your next integration.

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Person working at a laptop with several process screens showing business software integrations
NewsTips

AI agent vs chatbot: why they are not the same thing

A chatbot answers within fixed rules. An AI agent executes processes with judgment and integrates with company tools. Knowing the difference decides what you actually buy.

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Person reviewing documents and screens with industrial process charts in a planning meeting
NewsTips

ACCIÓ AI grant 2026: how SMBs can use it to deploy AI agents

The ACCIÓ AI voucher pays up to 8,000 EUR for diagnosis. The critical decision is who builds the agent afterwards. A practical guide for SMBs in Catalonia.

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Professional team reviewing analytics charts and web metrics during a working meeting
SEOTips

SEO audit for SMBs: the complete 2026 checklist

An SEO audit is the full diagnosis of your website before any positioning action. Checklist of the 7 essential blocks for SMBs in 2026.

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Restaurant dining room with set tables and dishes ready for service
Web Design

Restaurant websites: what they need to attract customers

77% of diners check a restaurant's website before booking. If yours lacks a clear menu, real photos and direct reservations, you lose tables every week. Complete guide with what it needs.

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Businesswoman signing a contract at her desk with a laptop
Web Designlocal-business

Spain's Kit Digital: what to ask before signing with an agente digitalizador

Spain's Kit Digital subsidises SMB websites through accredited agencies called agentes digitalizadores. Accreditation is not a quality mark. Here is what to check before you sign.

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Professional working at a laptop with web analytics data and search ranking charts visible on screen
SEOWeb Design

SEO Consultant: what they do and how to choose one

An SEO consultant diagnoses why your website doesn't rank on Google and builds a plan to fix it. Learn what they actually deliver, how to evaluate one, and when a small business really needs one.

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Person working on a laptop with multilingual web content
SEO

Why your website should speak Catalan (and how it affects SEO)

45% of Catalans search Google in Catalan, but 90% of business websites are Spanish-only. Having your website in Catalan multiplies local visibility and builds trust. Here is why and how.

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Old stone farmhouse and tree at sunset in Santa Oliva, Catalonia, Spain
Web Design

Websites for rural tourism: how to attract visitors all year round

74% of travellers plan rural getaways online. If your rural accommodation doesn't show up on Google or AI search, you're losing bookings every week. Here are the 8 essentials.

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Local market in Spain with product stalls under colourful awnings
SEO

Local SEO: the complete guide for businesses in Catalonia

46% of Google searches have local intent. Learn how to rank for 'service + city' searches: Google Business, schema, local content and multilingual strategy.

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Workspace with laptop, sticky notes, and notepad for business planning
Web Design

Kit Digital vs. web subscription: an honest comparison for SMBs

Got a Kit Digital website that generates zero leads? We compare both options with real numbers: what each model includes, what it really costs, and what return to expect.

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Laptop screen showing a web security notification in a work environment
Case Studies

Case study: from hacked website to Google leader in 60 days

A business with a hacked website, zero organic visits and vanished from Google. In 60 days: new site with 100/100 PageSpeed, 47 SEO articles and first-page rankings. This is their story.

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Abstract illustration of artificial intelligence with silhouette head and technology
News

How AI is changing web design (and why it benefits you)

AI doesn't replace web designers, it makes them faster. Discover how it improves design, SEO, and content, and why your project costs less and ships sooner.

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Laptop open showing an e-commerce website on a modern office desk
Web Design

The ultimate guide: everything an SMB needs to know about their website in 2026

Your website in 2026 can't be what it was in 2020. Speed, SEO, AI search engines, accessibility and content: everything you need to know in one practical guide for SMBs.

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Computer screen showing a Google PageSpeed report with a score of 100
SEOTips

What is PageSpeed and why it should be 100/100

PageSpeed is the score Google gives your website. Below 90 you lose customers and rankings. We explain what it measures, why it matters and how to reach a real 100/100.

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Computer screen showing a website security alert with a broken padlock symbol
Web DesignTips

How to know if your website has been hacked (and what to do)

43% of cyberattacks target small businesses. If your website is hacked, your customers notice before you do. Discover the 8 warning signs and the action protocol.

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Professional reviewing website performance metrics on a computer screen
local-businessTips

Why your website needs monthly maintenance

Your website cannot look after itself. Without monthly maintenance it loses speed, Google rankings and security. Discover the 6 tasks that protect your digital investment.

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Construction worker reviewing plans on a building site wearing a safety helmet
Web Design

Website for construction companies: complete guide

78% of potential clients search for construction companies on Google before calling. If your website doesn't convey trust and professionalism, you lose projects every week. Complete guide with everything it needs.

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Frustrated person in front of a laptop with a website that won't load
Web Design

7 mistakes that make customers leave your website

Your website gets visits but no enquiries? It probably makes one of these 7 mistakes that drive potential customers away before they contact you. We explain how to detect and fix them.

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Person writing on a laptop with a notebook beside them
SEO

How to create content that ranks on Google (without being a writer)

You don't need to be a writer to create content that ranks on Google. We explain the method we use at serpixel to generate articles that reach page one in weeks, with real market examples.

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Family visiting an educational farm with animals outdoors
Case Studies

Case study: how Granja Natura tripled online enquiries

Granja Natura had a Kit Digital site generating zero bookings. serpixel built a 100/100 PageSpeed site with trilingual blog that tripled enquiries in 90 days.

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Team of professionals reviewing a web project during an office meeting
Web Design

How to choose the best web design agency for your business

Choosing a web design agency is a decision that affects your business for years. We explain the 7 criteria you should evaluate before hiring anyone, with real market examples.

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Person comparing website creation options on a laptop screen
Web DesignTips

Wix, WordPress, or custom website: what does your business need?

Wix, WordPress, AI builders, custom websites... There are so many options it's easy to get lost. We explain the real pros and cons of each option so you can choose what your business actually needs.

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Stopwatch next to a loading web page showing a PageSpeed score of 100/100
SEO

Why your website speed directly affects your sales

53% of mobile visitors abandon a page that takes over 3 seconds to load. Learn how your website speed affects sales, Google rankings, and what you can do about it today.

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Laptop screen showing a Google search with no relevant results
SEOTips

Why your website doesn't show up on Google (and how to fix it)

Your website exists but Google ignores it. Discover the 5 main reasons your website doesn't show up in search results and how to fix it without being a tech expert.

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Person looking at a laptop screen with concern over an outdated website
TipsSEO

Kit Digital: you got a free website. Now what?

Thousands of SMBs received a website through Spain's Kit Digital programme in 2022-2023. Today, most of those websites are dead: no updates, no SEO, zero clients. Here's why, and how to fix it.

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Mobile screen showing Google Maps results with local businesses in Catalonia
local-business

Google Maps and business profile: complete guide for SMBs in Catalonia

46% of Google searches have local intent. If your business doesn't appear on Google Maps, you're losing customers every day. Step-by-step guide to claim and optimize your profile.

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Business meeting discussing budgets and website options
Tips

Website subscription vs traditional build: which model suits you best?

Pay thousands upfront for a website or an affordable monthly subscription with everything included? We compare both models so you can decide with data.

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Analytics screen showing SEO data and ranking charts
SEO

SEO in Catalan: the competitive advantage nobody is using

Catalan is an SEO goldmine: near-zero competition, Google priority for local searches, and results in weeks instead of months. Here's how to use it.

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Computer screen showing web programming code
Web Design

Why we build with Astro instead of WordPress, and why it matters

WordPress powers 40% of the web, but it's slow, vulnerable, and expensive to maintain. Astro generates ultra-fast static websites with 95-100 Lighthouse scores.

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Team working on website design with laptop
Web Design

Web design for SMBs in Catalonia: why you need more than a template

72% of Catalan SMBs have outdated or template-based websites. Discover why professional design makes the difference in sales and local search rankings.

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