Blog
Blog
Ideas, guides and news about web design, SEO and automation.
Unanswered Quotes and Unpaid Invoices: Automating the Follow-Up
Between sending a quote and collecting the invoice sits a chain of manual follow-ups that breaks easily. An operations agent takes on that mechanical layer; the decision stays with your team.
serpixel, a registered Meta Tech Provider: WhatsApp agents on the official API
serpixel is a registered Meta Tech Provider building bespoke agents on the official WhatsApp Business API. Your number, your app and your team stay in charge.
Automating Sales Reports: From Manual Close to Forecasting
Preparing the weekly sales report by hand is mechanical, repetitive work. An AI agent can gather the data and write the report; your team decides what to do with it.
AI Support Email Triage: Let Your Team Answer What Matters
Most support emails in a small business are repetitive and classifiable. An AI agent can sort them and draft replies; your team decides and answers what truly needs judgment.
What Processes Can an AI Agent Handle for Your Business (and Which It Can't)
Most businesses have processes that mix mechanical tasks with judgment calls. An AI agent can handle the former; the latter stays with you. Here is the practical difference.
How to choose an AI agent agency in Spain
A criteria-based guide for evaluating AI agent agencies in Spain. What to ask, what to require, and which red flags disqualify a provider before you sign.
Best AI agents for businesses: a guide by category
Five categories of AI agents businesses integrate to free human time from the mechanical layer of their processes: customer support, sales, operations, internal support and analytics.
Automating WhatsApp orders into Holded with an AI agent
Many SMBs receive orders over WhatsApp and key them into their system by hand. An AI agent can read the message, prepare the order in Holded and leave it for a person to validate.
Minimum contract for an AI agent in production (4 non-negotiable conditions)
The 4 conditions we require before implementing an AI agent for an SMB: bounded scope, MCP interoperability, kill-switch, and production eval harness.
How to prepare your business data for an AI agent
An AI agent is only as useful as the data it receives. Before implementing one, there are five steps to audit, structure, and connect your data. Here they are, with a concrete example.
What is an MCP server and why it shifts AI integrations
An MCP server is an open standard for connecting AI agents to a company's data and tools. Knowing what it is and what it changes shapes how you plan your next integration.
AI agent vs chatbot: why they are not the same thing
A chatbot answers within fixed rules. An AI agent executes processes with judgment and integrates with company tools. Knowing the difference decides what you actually buy.
ACCIÓ AI grant 2026: how SMBs can use it to deploy AI agents
The ACCIÓ AI voucher pays up to 8,000 EUR for diagnosis. The critical decision is who builds the agent afterwards. A practical guide for SMBs in Catalonia.
SEO audit for SMBs: the 7-block checklist
An SEO audit is the diagnosis of your website before any positioning action. Checklist of the 7 essential blocks for SMBs, with the tools and the order of priority.
Spain's Kit Digital: what to ask before signing with an agente digitalizador
Spain's Kit Digital subsidises SMB websites through accredited agencies called agentes digitalizadores. Accreditation is not a quality mark. Here is what to check before you sign.
SEO Consultant: what they do and how to choose one
An SEO consultant diagnoses why your website doesn't rank on Google and builds a plan to fix it. Learn what they actually deliver, how to evaluate one, and when a small business really needs one.
Why your website should speak Catalan (and how it affects SEO)
45% of Catalans search Google in Catalan, but 90% of business websites are Spanish-only. Having your website in Catalan multiplies local visibility and builds trust. Here is why and how.
Websites for rural tourism: how to attract visitors all year round
74% of travellers plan rural getaways online. If your rural accommodation doesn't show up on Google or AI search, you're losing bookings every week. Here are the 8 essentials.
Local SEO: how to rank your business in your city
46% of Google searches have local intent. Learn how to rank for 'service + city' searches: Google Business, schema, local content and multilingual strategy.
Kit Digital vs. a custom website: an honest comparison for SMBs
Got a Kit Digital website that generates no leads? We compare both options: what each includes, what happens when the subsidy ends, and when a custom website pays off.
How AI is changing web design (and why it benefits you)
AI doesn't replace web designers: it changes where the effort goes. We explain what it genuinely speeds up (research, drafts, audits) and what still depends on human judgment.
The ultimate guide: everything an SMB needs to know about their website
Your website today can't be what it was five years ago. Speed, SEO, AI search engines, design, accessibility and content: everything you need to know in one practical guide for SMBs.
What is PageSpeed and why it should be 100/100
PageSpeed is the score Google gives your website. Below 90 you lose customers and rankings. We explain what it measures, why it matters and how to reach a real 100/100.
How to know if your website has been hacked (and what to do)
43% of cyberattacks target small businesses. If your website is hacked, your customers notice before you do. The 8 warning signs, the action protocol and what recovery actually looks like.
Why your website needs monthly maintenance
Your website cannot look after itself. Without monthly maintenance it loses speed, Google rankings and security. Discover the 6 tasks that protect your digital investment.
Website for construction companies: complete guide
78% of potential clients search for construction companies on Google before calling. If your website doesn't convey trust, you lose projects every week. A guide to what it needs.
7 mistakes that make customers leave your website
Your website gets visits but no enquiries? It probably makes one of these 7 mistakes that drive potential customers away before they contact you. We explain how to detect and fix them.
How to create content that ranks on Google (without being a writer)
You don't need to be a writer to create content that ranks on Google. The method to pick topics, structure articles and publish them consistently, with examples by sector.
How to choose the best web design agency for your business
Choosing a web design agency is a decision that affects your business for years. We explain the 7 criteria you should evaluate before hiring anyone, with real market examples.
Wix, WordPress, or custom website: what does your business need?
Wix, WordPress, AI builders, custom websites... There are so many options it's easy to get lost. We explain the real pros and cons of each option so you can choose what your business actually needs.
Why your website speed directly affects your sales
53% of mobile visitors abandon a page that takes over 3 seconds to load. Learn how your website speed affects sales, Google rankings, and what you can do about it today.
Why your website doesn't show up on Google (and how to fix it)
Your website exists but Google ignores it. Discover the 5 main reasons your website doesn't show up in search results and how to fix it without being a tech expert.
Google Maps and business profile: the guide for SMBs
46% of Google searches have local intent. If your business doesn't appear on Google Maps, you're losing customers every day. Step-by-step guide to claim and optimize your profile.
Why we build with Astro instead of WordPress, and why it matters
WordPress powers 40% of the web, but it's slow, vulnerable, and expensive to maintain. Astro generates ultra-fast static websites with 95-100 Lighthouse scores.