Case study: how Granja Natura tripled online enquiries
Granja Natura had a Kit Digital site generating zero bookings. serpixel built a 100/100 PageSpeed site with trilingual blog that tripled enquiries in 90 days.
Key points
Granja Natura is an educational farm near Barcelona offering school visits, family activities, and animal experiences for children. When they contacted serpixel, they had a problem shared by thousands of Catalan SMBs: a website that existed but wasn’t working for them.
The starting point
Granja Natura’s previous website was built by a Kit Digital provider. As often happens with these government-subsidised projects, the result was a generic WordPress site that met the programme’s minimum requirements but generated zero real results.
What was wrong:
- 18/100 mobile PageSpeed. The site took over 6 seconds to fully load. 53 % of mobile visitors abandon a site that takes more than 3 seconds.
- Invisible on Google. Granja Natura didn’t appear on page one for any of their main terms: “educational farm Barcelona”, “nature activities for kids”, or “farm visits Catalonia”.
- No fresh content. The blog had 2 posts published on Kit Digital delivery day and nothing since, for 8 months.
- No multilingual support. Spanish only, despite most families searching for educational activities in Catalonia doing so in Catalan.
- Broken contact form. The form sent messages to an email nobody checked.
The result: bookings came exclusively from word of mouth and social media. The website was, in practical terms, invisible.
What serpixel did
Phase 1: Analysis and design (Week 1)
Before touching a line of code, serpixel did three things:
- Full audit of the existing site. PageSpeed, SEO, structure, content, competitors. Everything documented with concrete data.
- Keyword research. Identification of 50+ terms families search when looking for an educational farm in Catalonia.
- Custom design. A complete preview.html capturing Granja Natura’s identity: warm tones, real animal photography, editorial typography. Approved by the client within 48 hours.
Phase 2: Build (Weeks 2-4)
The site was built with Astro, the framework serpixel uses for all projects. The reasons:
- 100/100 PageSpeed guaranteed. Astro generates pure static HTML. Zero unnecessary JavaScript. Granja Natura’s site loads in under 1.5 seconds.
- Trilingual from day one. Catalan (SEO priority), Spanish, and English. Every page with correct hreflang tags and adapted translations, not literal ones.
- Integrated blog. 12 initial articles published in 3 languages (36 files total), each optimised for a specific keyword.
- Working contact form. Connected to an email checked daily, with automatic notifications.
Phase 3: SEO content (Months 2-4)
This is where serpixel’s subscription model makes the difference. While a traditional agency would have delivered the site and disappeared, serpixel kept publishing:
- 4 blog posts per month, each in 3 languages
- Local keywords: “educational farm near Barcelona”, “nature activities kids Catalonia”, “visit educational farm”
- Seasonal content: articles about spring activities, summer camps, school visits
- Internal linking between articles to build topical authority
In total, 26 articles published in 4 months. Each with translations, SEO metadata, schema.org markup, and optimised images.
The results
Technical performance
| Metric | Before (Kit Digital) | After (serpixel) |
|---|---|---|
| Mobile PageSpeed | 18/100 | 100/100 |
| LCP (Largest Contentful Paint) | 6.2 s | 1.1 s |
| CLS (Cumulative Layout Shift) | 0.34 | 0.01 |
| Total page weight | 3.8 MB | 420 KB |
| Languages | 1 (ES) | 3 (CA, ES, EN) |
Google rankings
After 90 days with the new site and fresh content:
| Keyword | Position before | Position after |
|---|---|---|
| educational farm Barcelona | Not indexed | Top 5 |
| nature activities kids Catalonia | Not indexed | Top 10 |
| educational farm near Barcelona | Not indexed | Top 5 |
| school visits farm Catalonia | Not indexed | Top 10 |
| animal activities kids Barcelona | Not indexed | Top 10 |
Business results
- 3x online enquiries through the contact form (compared to the previous 3 months)
- First direct bookings from Google: families who found Granja Natura by searching “nature activities kids” on Google, with no prior reference
- 5x website traffic: from 200 visits/month to over 1,000 visits/month
All of this without a single euro spent on Google Ads or paid advertising. Organic SEO and quality content only.
Why it worked
Three factors made Granja Natura’s project successful:
1. Technical performance. A site that loads in 1 second instead of 6 doesn’t just improve SEO; it retains visitors. The bounce rate dropped from 72 % to 38 %.
2. Catalan content. Competition for “educational farm Barcelona” in Spanish is high. In Catalan, almost nobody publishes quality content. serpixel leveraged this advantage: 26 articles in Catalan ranked Granja Natura for dozens of local terms with very low competition.
3. Consistency. It’s not about publishing 10 articles one day and disappearing. serpixel publishes 4 articles per month, every month. Google rewards consistency: a site that publishes regularly is a site Google considers active and relevant.
What you can learn from this case
If your business has a Kit Digital website that isn’t generating results, the pattern is probably the same:
- Slow site because it was built with poorly configured WordPress
- No fresh content because the provider disappeared
- No rankings because nobody did real SEO
- No multilingual support because the budget didn’t cover it
The good news is that this is fixable. serpixel offers free website audits: within 24 hours we tell you exactly what’s wrong, what can be improved, and what impact it would have on your business.
If you want results like Granja Natura’s, request your free audit at serpixel.com. No strings attached.